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Thursday, January 27, 2011


Event Cinemas, Greater Union and Birch Carroll & Coyle cinemas are giving back to key territories from which the business was born, supporting a national charity day in aid of flood victims.

On Sunday 30 January 2011, $2 from every ticket sold at the company’s cinemas nationally will be donated to help victims of the flood disaster with 80% of money raised to go to the QLD Premier’s disaster relief appeal and 20% to the Red Cross Disaster Relief and Recovery Fund.

Funds raised will be in addition to a cash donation to the Premier’s Appeal of $100,000 already made by Birch Carroll & Coyle to help people in its home state of QLD.

Birch Carroll & Coyle opened its first theatres in QLD back in the 1920’s when cinema and the invention of the “talkie” films changed Australian popular entertainment forever.  Since then, the company has opened and operated numerous complexes across the state, employing thousands of Queenslanders and entertaining more than 11 million people in the state every year.

Managing Director of AHL, which owns Event Cinemas, Greater Union and Birch Carroll & Coyle Cinemas, David Seargeant says “Our company has been moved by the experiences of staff, friends and family in the recent floods. We are 100% committed to supporting fundraising efforts and helping people affected get back on their feet”.

The national charity day is being staged on Sunday 30 January 2011 with the support of Australia’s film distributors. The $2 donation will be made by Event Cinemas, Greater Union and Birch Carroll & Coyle cinemas for every ticket sold at every session during the day, including those in Gold Class and Vmax and where screenings are in 3D.
Tickets can be purchased online now at or at the box office.